Recently the IHBC sponsored the digital issue of Planning and Development (PAD), including a half-page advert on IHBC membership and our HESPR scheme, reaching some 65,000 practitioners in a development-led publication that featured the National Trust (NT).
IHBC Director Seán O’Reilly said: ‘With more capacity generated through our careful stewardship of resources and enhanced income streams, the IHBC is now able to reach far beyond our core markets. This is a particularly important strategy if we are to make heritage relevant and meaningful to the wider public in current policy and economic climates.’
‘And of course it’s especially useful that the issue is tied to a National Trust lead feature, so that heritage conservation – including dedicated advertisements from other HESPR members – sits as a natural complement to mainstream construction in a way that government structures still seem to find so difficult to grasp. With this strategy, the IHBC and its members, and HESPR too, can be seen to lead the sector by example!’
See PAD
Click through to the magazine feature on the NT, and IHBC’s advert
Find out about HESPR
