IHBC’s ‘Research’ CPD Signpost: Understanding growth in the creative industries: National trends and firm-level evidence from Creative UK

A Bennett School report into one of the Government’s eight key Industrial Strategy sectors, the creative industries, explores better understanding of how value is measured, how firms access finance, where creative capacity exists, and who is able to take part.

Bennett School writes:

Despite being one of the Government’s eight key Industrial Strategy sectors, the creative industries in the United Kingdom (UK) remain one of the least well appreciated segments of our economy. In 2023, the sector generated £124 billion in Gross Value Added (GVA), amounting to 5.2% of UK GVA, driving innovation and exports. At the same time the sector’s reliance on intangible assets and short term, project-based work means that many potentially high growth firms struggle to access the finance required for scaling up. A problem for many UK start-ups, this is all the harder for creative sector firms.

This report proposes that better data and targeted investment are essential to unlocking the sector’s full potential. It examines the dynamics and geography of growth. By combining offi cial statistics with a granular analysis of Creative UK’s Creative Growth Finance (CGF) portfolio, we provide evidence that targeted finance could bridge market gaps. What’s more, such investment would be particularly effective in supporting fi rms outside London and the South East, fostering more geographically inclusive growth at the same time as leveraging private capital.

The report also explores the transformative pressures of artificial intelligence (AI) and digitalisation. While these tools offer immense opportunities for content enhancement, they also demand a robust policy response to protect intellectual property and address labour precarity – as we argued in a previous policy report on copyright and the creative industries….

All previous UK governments that introduced an industrial strategy recognised the sector’s economic as well as cultural and civic importance. As the UK implements its current Modern Industrial Strategy (2025), this report offers a useful evidence base for policymakers. It makes the case for a coordinated approach aligning finance, skills development, and a place-based intelligence. By treating the creative industries as a strategic driver of systemic innovation, with spillovers for other parts of the economy, policymakers can ensure the UK remains at the forefront of the global creative economy, and that this economically important sector continues to contribute to national economic growth.

To download the report go here.

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