The Cool Down (TCD) has reported on a recent Reddit post highlighting the impact of a Polish law that limits the placement of billboards throughout the country.
image for illustration: Times Square digital billboards by chensiyua, CC BY-SA 4.0 Wikipedia
The Cool Down (TCD) writes:
…This comes after towns and cities across Poland have taken action to limit such large advertisements in order to protect the design and architecture of the surrounding area.
As shared in a photo on Reddit, the entire side of one enormous building was originally used for advertisements. Now, you can see the actual building below…’
A report by WARC shows that 75% of businesses believe their sales would drop if they didn’t have billboards. While driving or passing through a city, billboards act as a prompt for brands and products, working on our subconscious to slowly make products seem more necessary to us over time.
What’s more, in the case of digital billboards in particular, the environmental cost of billboards is surprisingly high…
Reddit users are happy to see the change, celebrating the return of standard architecture in place of the enormous advertising materials…
