Record numbers of people from the US have come to Scotland this year seeking history, culture and ‘life enrichment’, and this has been sparked by the country’s appearance in recent films and TV programmes, especially historical sci-fi drama Outlander, according to research by VisitScotland.
The Sunday Post reports:
Record numbers of people from the US have come to Scotland this year seeking history, culture and “life enrichment”, according to research by VisitScotland.
This has been sparked by the country’s appearance in recent films and TV programmes, especially historical sci-fi drama Outlander, the tourist body has said…….
VisitScotland chief executive Malcolm Roughead added: “The Outlander effect has played a significant part in helping attract visitors from the US, taking the country by storm since the release of the popular TV series.
“Some of our most loved historical attractions, such as Doune Castle and Blackness Castle, have shown staggering increases in visitor numbers as the series brings to life aspects of Scotland’s history, our people and culture.
“This has undoubtedly led to renewed interest in ancestral tourism within the American market.
“But instead of researching roots, these visitors wish to walk in the footsteps of their ancestors, visiting the regions where they lived and share the experiences they once had here.”
For more background see VisitScotland Research and Film Tourism
