Green Start is available, at no cost, to all tourism organisations interested in understanding how they can embrace sustainable practices. The online and DVD based initiative has been designed to help organisations review their performance and illustrates how sustainable practice can save money, encourage greater efficiency and have a positive impact on the local community. Alongside Green Start, Keep it Real, is a complementary marketing and communications tool providing organisations with tips and advice on marketing their green credentials. Comprised of five useful chapters, Keep it Real answers key questions: Who do I tell? Why am I telling it? What do I say? Where do I tell? and When do I tell?
This project is a joint initiative with the regional tourism delivery partners of England, led by the national tourist board VisitEngland.
Green Start is available at www.better-tourism.org
Keep it Real is available at: LINK
