A new report gives detailed insights into the use of digital technology within the arts and culture sector.
The survey which was commissioned by the partners of the Digital R&D Fund for the Arts – Arts Council England, Nesta, and AHRC – consulted with nearly 900 organisations. The results show the many different ways in which organisations are using digital technologies to reach new audiences, and the positive impacts this is having.
The survey found that while digital technology is permeating all aspects of arts and cultural organisations’ activity, it is most important in relation to their marketing activities, their archiving and their operations. Almost three-quarters of respondents across arts and cultural forms now regard digital technologies as essential to their marketing, and almost 60% view it as essential for preserving and archiving, and for their operations.
Find out more about this report on at: LINK
