{"id":29976,"date":"2021-05-14T17:13:00","date_gmt":"2021-05-14T16:13:00","guid":{"rendered":"https:\/\/newsblogsnew.ihbc.org.uk\/?p=29976"},"modified":"2021-05-14T17:13:00","modified_gmt":"2021-05-14T16:13:00","slug":"national-lottery-open-week-saying-a-big-thank-you-to-players-over-5-13-june","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=29976","title":{"rendered":"National Lottery Open Week: saying a big ‘thank you’ to players, over 5-13 June"},"content":{"rendered":"

\"\"<\/a>Between 5 and 13 June 2021, National Lottery funded organisations and attractions will offer free entry and other deals to visitors who show a National Lottery ticket or scratchcard.<\/h3>\n
image: for illustration purposes only – By Diliff – Own work, CC BY-SA 3.0, https:\/\/commons.wikimedia.org\/w\/index.php?curid=34008052<\/em><\/h6>\n

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\u2026650 offers and reaches 14 million people\u2026<\/span><\/em><\/h2>\n

\u2026 a great way of welcoming new people and reminding visitors that you are open\u2026<\/span><\/em><\/h2>\n

The Heritage Fund writes:<\/p>\n

Thanking National Lottery players<\/h2>\n

Since March 2020, over \u00a31billion of National Lottery funding has helped communities, people and organisations impacted by the coronavirus (COVID-19) pandemic get back on their feet.<\/p>\n

National Lottery Open Week is a great way to say #ThanksToYou. This annual initiative, which began in 2017, has grown to include 650 offers and reaches 14 million people….<\/p>\n

A fantastic opportunity<\/h2>\n

Being part of Open Week is not only a direct way of thanking National Lottery players for their support, it benefits your organisation, too.<\/p>\n

Open Week benefits\u00a0from a major National Lottery advertising campaign. Previous participants have reported increased visitor numbers and interaction on their social media channels. Many have received national and local media coverage during the week.<\/p>\n

It\u2019s also a great way of welcoming new people and reminding visitors that you are open for business as we emerge cautiously from lockdown.<\/p>\n

A participant from 2019 said: \u201cWe are at the start of our journey building audiences and this campaign genuinely brought in new people and raised the profile of our work as a funded charity.\u201d<\/p>\n

What you could offer<\/h2>\n

Free entry is the most straightforward offer, but other deals could include:<\/p>\n