{"id":24934,"date":"2019-12-26T16:08:03","date_gmt":"2019-12-26T16:08:03","guid":{"rendered":"https:\/\/ihbconline.co.uk\/newsachive\/?p=24934"},"modified":"2019-12-24T18:00:47","modified_gmt":"2019-12-24T18:00:47","slug":"updated-toolbox-guidance-note-on-marketing-of-heritage-assets","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=24934","title":{"rendered":"Updated ToolBox Guidance Note on \u2018Marketing of heritage assets\u2019"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-24870\" style=\"font-size: 16px;\" src=\"https:\/\/newsblogs.ihbc.org.uk\/wp-content\/uploads\/2019\/12\/IHBC_Toolbox_graphic-300x300.png\" alt=\"\" width=\"230\" height=\"230\" \/>As part of its monitoring of key online resources, the IHBC has updated the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/index.html\">ToolBox<\/a> <em>Guidance Note<\/em> on \u2018Marketing of heritage assets\u2019.<\/h3>\n<p><!--more--><\/p>\n<p>Bob Kindred, IHBC research consultant and author of this <em>Guidance Note<\/em> said: \u2018To address new queries raised by colleagues, I have reviewed the <em>Note<\/em> and made some revisions and minor adjustments.\u2019<\/p>\n<p>\u2018The main changes relate to cases where buildings may change use back to the <u>original<\/u> use \u2013 an issue not touched on in the earlier version.\u00a0 Also I have clarified the point that 12 months is generally considered reasonable where buildings are being marketed because they are vacant and\/or deteriorating and where momentum in the market place is essential.\u2019<\/p>\n<p>See the revised <a href=\"https:\/\/ihbconline.co.uk\/toolbox\/guidance_notes\/heritage_assets.html\" target=\"_blank\" rel=\"noopener\"><em>Guidance<\/em> <em>Note<\/em>\u00a0<\/a><\/p>\n<p>Download the revised <a href=\"https:\/\/ihbconline.co.uk\/toolbox\/docs\/Marketing%20of%20heritage%20assets%20GN2019_6_v181219.pdf\" target=\"_blank\" rel=\"noopener\"><em>Guidance<\/em> <em>Note<\/em><\/a><\/p>\n<p>See more <a href=\"https:\/\/ihbconline.co.uk\/toolbox\/guidance_notes\/index.html\"><em>Guidance<\/em> <em>Notes<\/em><\/a><\/p>\n<p>See all the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/index.html\">ToolBox resources<\/a>, and\u00a0 more <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/research_notes\/index.html\">Research Notes<\/a> in the Toolbox<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of its monitoring of key online resources, the IHBC has updated the ToolBox Guidance Note on \u2018Marketing of heritage assets\u2019.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24934","post","type-post","status-publish","format-standard","hentry","category-ihbc-newsblog"],"_links":{"self":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/24934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24934"}],"version-history":[{"count":2,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/24934\/revisions"}],"predecessor-version":[{"id":24936,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/24934\/revisions\/24936"}],"wp:attachment":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}