{"id":21169,"date":"2018-12-21T17:57:50","date_gmt":"2018-12-21T17:57:50","guid":{"rendered":"https:\/\/ihbconline.co.uk\/newsachive\/?p=21169"},"modified":"2018-12-21T17:57:50","modified_gmt":"2018-12-21T17:57:50","slug":"ihbc-em-branch-launches-draft-social-media-plan","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=21169","title":{"rendered":"IHBC EM Branch launches draft \u2018Social Media Plan\u2019"},"content":{"rendered":"

\"page\"<\/a>The IHBC\u2019s East Midlands (EM) Branch has launched a Social Media Plan, setting out how it will engage with social media to achieve the goals of the Branch as well as of IHBC nationally.<\/h3>\n

<\/p>\n

Chris McKinney, IHBC East Midlands Branch volunteer Communications Officer, writes: \u2018The East Midlands Branch has traditionally used more established communication tools, such as our website, emails and letters, to reach our region\u2019s members and to let them know what is going on in the East Midlands. However, we\u2019ve found over the last few years that there\u2019s a growing community of our members that have social media accounts, particularly on Twitter, and so we began to think about how we could help deliver our Branch\u2019s key objectives through social media.\u2019<\/p>\n

\u2018This thinking got a big boost when we started getting into the detail of planning the IHBC\u2019s 2019 Annual School, which is being hosted in Nottingham. We\u2019ve got a lot of exciting talks and tours planned along the theme of \u2018Heritage, Risk & Resilience: confronting conservation calamities\u2019, so using Twitter to both promote these and to engage with our members and like-minded organisations as we develop the programme seemed an obvious decision for the Branch to take.\u2019<\/p>\n

Carla Pianese, Branch & Events Support Officer said: \u2018We were very impressed with the fact that a Social Media plan was done, not least as the Branch six months ago said it didn\u2019t want to do social media.\u2019<\/p>\n

\u2018They now have produced a social media plan which links to the IHBC\u2019s corporate guidance and all those involved understand what it required and what to do, in line with the principle of our Social Media Guidance.\u2019<\/p>\n

\u2018It\u2019s simple, brilliant and shows the commitment of our volunteers and the willingness in learning extra promotional skills in social media that are extremely useful to raise visibility on Branch activities especially on the forthcoming Annual School in Nottingham in July 2019\u2019.<\/p>\n

The Plan outlines the following social media goals for the Branch:<\/p>\n