{"id":18548,"date":"2018-03-27T16:24:02","date_gmt":"2018-03-27T15:24:02","guid":{"rendered":"http:\/\/ihbconline.co.uk\/newsachive\/?p=18548"},"modified":"2023-11-14T15:42:49","modified_gmt":"2023-11-14T15:42:49","slug":"visitscotland-research-outlander-and-other-film-and-tv-hits-bring-record-numbers-of-us-tourists-to-scotland","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=18548","title":{"rendered":"VisitScotland research: Outlander and other film and TV hits bring record numbers of US tourists to Scotland"},"content":{"rendered":"<h3>Record numbers of people from the US have come to Scotland this year seeking history, culture and \u2018life enrichment\u2019, and this has been sparked by the country\u2019s appearance in recent films and TV programmes, especially historical sci-fi drama Outlander, according to research by VisitScotland.<\/h3>\n<p><!--more--><\/p>\n<p>The Sunday Post reports:<\/p>\n<p>Record numbers of people from the US have come to Scotland this year seeking history, culture and \u201clife enrichment\u201d, according to research by VisitScotland.<\/p>\n<p>This has been sparked by the country\u2019s appearance in recent films and TV programmes, especially historical sci-fi drama Outlander, the tourist body has said&#8230;&#8230;.<\/p>\n<p>VisitScotland chief executive Malcolm Roughead added: &#8220;The Outlander effect has played a significant part in helping attract visitors from the US, taking the country by storm since the release of the popular TV series.<\/p>\n<p>&#8220;Some of our most loved historical attractions, such as Doune Castle and Blackness Castle, have shown staggering increases in visitor numbers as the series brings to life aspects of Scotland\u2019s history, our people and culture.<\/p>\n<p>&#8220;This has undoubtedly led to renewed interest in ancestral tourism within the American market.<\/p>\n<p>&#8220;But instead of researching roots, these visitors wish to walk in the footsteps of their ancestors, visiting the regions where they lived and share the experiences they once had here.&#8221;<\/p>\n<p><a href=\"https:\/\/www.sundaypost.com\/fp\/outlander-and-other-film-and-tv-hits-bring-record-numbers-of-us-tourists-to-scotland\/\" target=\"_blank\" rel=\"noopener\">Read more&#8230;.<\/a><\/p>\n<p>For more background see VisitScotland <a href=\"http:\/\/www.visitscotland.org\/research_and_statistics\/visitor_research.aspx\" target=\"_blank\" rel=\"noopener\">Research<\/a> and\u00a0<a href=\"http:\/\/www.visitscotland.org\/research_and_statistics\/tourism_sectors\/film_tourism.aspx\" target=\"_blank\" rel=\"noopener\">Film Tourism<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Record numbers of people from the US have come to Scotland this year seeking history, culture and \u2018life enrichment\u2019, and this has been sparked by the country\u2019s appearance in recent films and TV programmes, especially historical sci-fi drama Outlander, according &hellip; <a href=\"https:\/\/newsblogs.ihbc.org.uk\/?p=18548\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-18548","post","type-post","status-publish","format-standard","hentry","category-sector-newsblog"],"_links":{"self":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/18548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18548"}],"version-history":[{"count":2,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/18548\/revisions"}],"predecessor-version":[{"id":38155,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/18548\/revisions\/38155"}],"wp:attachment":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}