{"id":16670,"date":"2017-09-12T17:20:05","date_gmt":"2017-09-12T16:20:05","guid":{"rendered":"http:\/\/ihbconline.co.uk\/newsachive\/?p=16670"},"modified":"2017-09-12T17:19:52","modified_gmt":"2017-09-12T16:19:52","slug":"what-is-a-marketing-exercise-for-bar-and-har-ihbc-answers-in-our-new-toolbox-guidance-note-on-marketing-of-heritage-assets","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=16670","title":{"rendered":"\u2018What is a marketing exercise for \u2018BAR\u2019 and \u2018HAR\u2019?\u00a0 IHBC answers in our new ToolBox Guidance Note on \u2018Marketing of heritage assets\u2019\u00a0"},"content":{"rendered":"<h3><a href=\"https:\/\/newsblogs.ihbc.org.uk\/wp-content\/uploads\/2015\/07\/Toolbox-Homepage-image-e1469031601264.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10592\" src=\"https:\/\/newsblogs.ihbc.org.uk\/wp-content\/uploads\/2015\/07\/Toolbox-Homepage-image-300x227.png\" alt=\"\" width=\"300\" height=\"227\" \/><\/a>If you are looking for answers to marketing your heritage at risk (HAR), check out the IHBC\u2019s new Guidance Note on the \u2018Marketing of heritage assets\u2019, just launched on our ToolBox resource (GN2017\/6).<\/h3>\n<p><!--more--><\/p>\n<p>IHBC research consultant and lead author on the IHBC\u2019s Notes, Bob Kindred, writes:<\/p>\n<p>This is a short guidance note regarding what should constitute a marketing exercise as a preliminary to considering significant change to listed buildings-at-risk. It is also applicable where a proposed change of use would lead to unacceptable physical alteration, and the local planning authority would require evidence of a marketing campaign to demonstrate no viable alternatives.<\/p>\n<p>Further information would be welcome for further updates of this note regarding the scope and content of past marketing exercises. Custom and practice suggests that the minimum timescale usually considered appropriate for a proper marketing campaign is 12 months but details of cases where the local authority considered a period of less than of 12 months to be sufficient would be helpful.<\/p>\n<p>IHBC Director Se\u00e1n O\u2019Reilly said: \u2018IHBC Guidance Notes are produced as part of an integrated resource offering online support for conservation practitioners, the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/index.html\">IHBC\u2019s \u2018Toolbox\u2019<\/a>.\u2019<\/p>\n<p>\u2018Our Toolbox has been developed to help inform, advise and guide anyone with specialist interests in built and historic environment conservation.\u00a0 Already it offers a wide range of basic resources \u2013 the \u2018tools\u2019 in the toolbox \u2013 from primary research and guidance produced by or on behalf of the IHBC, all in line with technical, academic and practice advice and standards supported or endorsed by the Institute.\u2019<\/p>\n<p>\u2018This Guidance Note on the marketing of threatened heritage addresses one of the most fundamental considerations in conservation practice \u2013 finance.\u00a0 By advising on known knowledge gaps in policy and practice such as this, our ToolBox fulfils the role for which it was conceived and designed\u2019.<\/p>\n<p><a href=\"https:\/\/newsblogs.ihbc.org.uk\/wp-content\/uploads\/2015\/09\/Toolbox_icon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11125 alignleft\" src=\"https:\/\/newsblogs.ihbc.org.uk\/wp-content\/uploads\/2015\/09\/Toolbox_icon.jpg\" alt=\"\" width=\"63\" height=\"58\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>See all the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/index.html\">ToolBox resources<\/a>, see more Guidance Notes in the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/guidance_notes\/index.html\">Toolbox<\/a>\u00a0and read the <a href=\"http:\/\/ihbconline.co.uk\/toolbox\/guidance_notes\/heritage_assets.html\" target=\"_blank\" rel=\"noopener\">Guidance Note<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking for answers to marketing your heritage at risk (HAR), check out the IHBC\u2019s new Guidance Note on the \u2018Marketing of heritage assets\u2019, just launched on our ToolBox resource (GN2017\/6).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16670","post","type-post","status-publish","format-standard","hentry","category-ihbc-newsblog"],"_links":{"self":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/16670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16670"}],"version-history":[{"count":1,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/16670\/revisions"}],"predecessor-version":[{"id":16671,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/16670\/revisions\/16671"}],"wp:attachment":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}