{"id":1381,"date":"2010-06-16T10:21:23","date_gmt":"2010-06-16T10:21:23","guid":{"rendered":"http:\/\/ihbconline.co.uk\/newsachive\/?p=1381"},"modified":"2010-06-16T10:21:23","modified_gmt":"2010-06-16T10:21:23","slug":"hunt-tourism-key-priority-for-dcms","status":"publish","type":"post","link":"https:\/\/newsblogs.ihbc.org.uk\/?p=1381","title":{"rendered":"Hunt: tourism key priority for DCMS"},"content":{"rendered":"
Plans to create tourism legacy from Olympic Games and Diamond Jubilee, and pledge to boost domestic market share.<\/div>\n

A new Government priority \u2013 to produce \u2018the best marketing plan that any country has ever had\u2019 around 2012, was set out by Culture Secretary Jeremy Hunt in his first key-note speech on tourism policy.<\/p>\n

Mr Hunt today pledged to:<\/p>\n

* Create a new fund with the aim of generating \u00a31 billion worth of PR and marketing activity in our priority markets in the years around 2012;
\n* Harness the full potential of 2012 to create a permanent tourism legacy for the whole country, creating a sustained and sustainable increase in the number of tourists visiting our shores;
\n* Set the industry a new goal: to increase the domestic tourism spend by UK residents to 50 per cent of the total; \u00a0and
\n* Review the web of quangos that affect tourism, aiming to simplify and focus support for the tourism industry, which is worth around \u00a390 billion to the economy.<\/p>\n

Speaking in Weymouth, the first 2012 Olympics venue to be completed, Mr Hunt said: \u201cMaking sure we have a lasting tourism legacy from hosting the 2012 Olympic and Paralympic Games is one of the most pressing issues for the industry, and a top priority for Government too. \u00a0I want to do all I can to help deliver an increase in visitors to Britain in the years that follow. I believe no other country can offer such rich history, wonderful culture, or stunning countryside, and it\u2019s important we showcase to the world the amazing range of attractions and experiences this country offers. But as well as encouraging more people from overseas to visit our shores, I also want to make sure we do all we can to get British holidaymakers to stay in the UK. So I\u2019m challenging the whole tourism sector to increase the proportion of domestic tourism spend by UK residents to fifty per cent.\u201d<\/p>\n

Mr Hunt stressed that the UK would learn the lessons from other global events in the past such as the Olympics in Barcelona and Sydney, and Germany\u2019s hosting of the World Cup: \u201cMy priority is to make sure that London 2012 gets it right; that we draw on all these lessons to produce the best tourism marketing plan that any country has ever had. \u00a0That is why I am announcing today that I want to create a new fund with the aim of generating \u00a31 billion worth of PR and marketing activity in our 20 priority markets in the years around 2012.\u201d<\/p>\n

The DCMS will work with private sector partners both to build up this fund and work out the most cost effective way to spend it. \u00a0Detailed plans of how this fund will work will be published by the end of September.<\/p>\n

Culture.Gov News:\u00a0LINK<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Plans to create tourism legacy from Olympic Games and Diamond Jubilee, and pledge to boost domestic market share. A new Government priority \u2013 to produce \u2018the best marketing plan that any country has ever had\u2019 around 2012, was set out … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1381","post","type-post","status-publish","format-standard","hentry","category-sector-newsblog"],"_links":{"self":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1381"}],"version-history":[{"count":1,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1381\/revisions"}],"predecessor-version":[{"id":1382,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1381\/revisions\/1382"}],"wp:attachment":[{"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsblogs.ihbc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}